NEWS & NOTEWORTHY

Gorilla Implements Sitecore CMS for Sealy’s Website Re-Launch

Chicago, IL (April 2010) Gorilla, a full-service, award-winning ecommerce agency, has announced the successful completion of all web development work related to the re-launch of Sealy Incorporated’s flagship website, sealy.com.  Providing creative design consulting, technical discovery and complete Sitecore® CMS integration, Gorilla played an integral role in the on-time, on-budget launch of the new sealy.com website in partnership with Cramer-Krasselt who handled strategy and design.

“We have distinct brand positioning…phenomenal digital assets, intuitive and engaging navigation, and most importantly, a highly productive site that will drive consumers to our retailer partners,” said Margo Borgione, Sealy’s Director of Global Marketing.  “Sealy has an exciting new website that far exceeds any other website in the industry.” 

As part of the Cramer-Krasselt creative team, Gorilla provided creative design consulting services on the project, advising on best practices and offering perspective from their vast experience working with multichannel retailers in a variety of industries. 

Through an in-depth technical discovery process, Gorilla evaluated numerous CMS platforms before choosing Sitecore and all related 3rd party tools.  For Sealy’s specific needs, Gorilla determined that Sitecore offered the most flexible, dynamic platform for creating a full-featured site that is easy to maintain, maximizes SEO and offers nearly limitless scalability.

As a new Sitecore Partner, Gorilla fully implemented Sitecore and all related tools.  Through careful project management and quality assurance, Gorilla was able to complete an error-free implementation that contributed to the on-time launch of sealy.com while remaining within the project budget. 

The result of intensive customer research, Sealy’s new website streamlines the shopping process for consumers, flattens the product learning curve and better aligns the online and offline customer experience.  It also provides a central repository of information for Sealy’s 3000 retail partners and positions the company to capture organic growth through the online channel.

The new Sealy site went live on April 20th, 2010.  Please contact Gorilla Chicago for more information.  

Gorilla is Chicago’s leading ecommerce agency. We help clients realize increased revenue and profit margins by delivering world-class service, outstanding design focused on the user experience, ecommerce development and implementation and creating measurable, customized marketing strategies. Our expertise in understanding the differing needs of B2B and B2C companies, allows us to implement best practices for multichannel retailers and brand manufacturers to produce more sales through the online channel.