Brightstar Corporation

OTBT1-full

Overview +

Brightstar Corporation is a leader in delivering enterprise wireless solutions to Value-Added Resellers (VARs), such as T-Mobile and the government sector. Needing a better way to execute their inherently complex b2b online order process, Brightstar asked Gorilla to develop a solution to simplify order management across their multi-store environment.

Highlights +

Gorilla’s novel solution provides Brightstar with a custom “General Storefront”, which includes Magento back-end ehancements that add functionality to capture the unique data sets needed to complete each order. Through these additions and modifications, VARs and government agencies are able to place individual and bulk orders for themselves and for their own customers.

Through an extension of the General Store known as the Map Portal, a VAR’s customers can then configure their orders to their specifications. The process incorporates carrier and service plan selection, account registration and activation, line porting, area code selection and customer email notifications into a single order workflow, as well as pulling carrier-specific requirements into each order. The solution’s framework allows Brightstar to easily create new online storefronts to serve different customer segments.

Results +

  • Emulated Brightstar themes to maintain branding consistency across stores
  • “General” VAR and Government (US Navy) focused stores
  • Enhanced product and customer attributes through Magento plug-ins and enhancements
  • Magento billing implementation expands payment options for B2B transactions
  • Sign-on authorization simultaneously performs user login and authentication
  • Login and registration controlled at the website and store levels