Bonobos

Bonobos ecommerce solution
  • Bonobos ecommerce solution
  • Bonobos ecommerce solution
  • Bonobos product detail page
  • Bonobos product image zoom

Overview +

New York-based, venture-backed Bonobos is a rapidly growing, rabidly followed online men’s fashion designer and retailer that differentiates itself from other apparel companies by offering a better fit, and a better shopping experience. Bonobos turned to Gorilla to create operational efficiencies and get a better return on their ecommerce investment. The results aren’t monkey business.

Highlights +

To free Bonobos from their costly to maintain legacy ecommerce platform, Gorilla migrated the entire site, product catalog and customer database to Magento Enterprise, but tighter integration with their back-end systems was also needed to create real ecommerce efficiencies. A core of the Bonobos business model is their no-hassle return policy: “any pant, any time, any reason”. To make the process manageable, Gorilla built a completely customized RMA (Return Merchandise Authorization) system that retrieves customer, order and payment data, calculates refund and product exchange options, and auto-generates return labels from their shipping partner, UPS. To facilitate Bonobos’ free domestic shipping policy, we custom integrated Magento with their Enterprise fulfillment partner to create cross-system communication that automates the fulfillment process.

Results +

  • Project ROI within 6 months, 100%-200% faster than industry standard
  • Complete site migration to Magento Enterprise
  • Built and deployed a highly customized RMA module
  • Automated fulfillment workflow
  • Full back-end development