Project Overview
The First Years is a leading brand among the RC2 family of companies, which includes Learning Curve and Lamaze, offering products for every stage of childhood development.
To connect with new and expectant parents within the thriving Facebook community, Gorilla developed an interactive Facebook app for The First Years, helping the brand become even more social.
Project Highlights
Gorilla designed the “Brag Badge” app with variety and simplicity in mind, for users on both ends of the application. For Parents, the app provides an entertaining way to create, customize, track and share badges marking developmental milestones, from pregnancy to the terrible twos, entirely within Facebook. For The First Years, the app provides tools and controls that add value to their online marketing, and a customized Content Management System to administer app content post-launch.
For Gorilla, “social networking” is helping our customers connect better with their customers.
Results
- User-controlled app interface operating within Facebook
- App access linked to end-user action
- Secure, customized CMS development
- Marketing data collection (within Facebook privacy guidelines)
