Project Overview
Spain's Custo Barcelona produces bold, distinctive apparel that has placed the brand at the forefront of fashion. They partnered with Gorilla to revitalize the ecommerce channel for their provocative, trend-setting clothing and accessories.
Project Highlights
Gorilla responded with a fashion-first showcase for the site, a virtual red carpet for their stylish products, and added "Complete the Look" and multiple-image "Quick Look" functionalities. To cultivate international appeal, the site supports five languages and transactions in multiple currencies -- and allows Custo Barcelona to tailor their product mix for different audiences across the world.
Results
- Design elements create a virtual "red carpet", showcasing the brand's vibrant clothing
- "Complete the Look" product suggestions drive order totals
- "Quick Look" delivers product info and multiple images from within a single page
- Created dual U.S. and ROW sites to cultivate international appeal
- Sites support 6 languages (English, French, German, Italian, Spanish and Catalan) and transactions in multiple currencies
- Magento Enterprise integration linked to dual English and Spanish language ERP and inventory management systems
- Outlet page automatically imports discounted products from across the site
