Project Overview
Greenheart is Chicago’s premier fair-trade non-profit shop with a catalog of eco-friendly products originating from 60 different countries across the world. Greenheart had outgrown their existing ecommerce platform and needed a solution to merchandise their products and manage their marketing efforts without a development staff. After identifying their needs, Gorilla suggested Magento Enterprise as their platform for ecommerce growth.
Project Highlights
Designed an interactive map and modified the catalog to allow for filtering by country.
Created a feature specifically for artisans to tell their story and give a face behind the products.
To account for Greenheart's distribution of fair-trade products, implemented a separate Wholesale Login to leverage Magento’s multi-store capabilities with special price tiers and segmented customer groups.
Results
- "Shop By Country" - It was identified early in the Discovery process that shopping by country of origin was requested by their customers. Gorilla designed an interactive map and modified the catalog to allow for filtering by country
- "The Story Behind the Products, the Artisans" - Greenheart customers appreciate that products are handcrafted to ensure the best quality and fairest production. In order to convey this unique aspect of their catalog, Gorilla designed a page specifically for artisans to tell their story and give a face behind the products.
- "Wholesale B2B"- Greenheart is also a distributor of fair trade products to stores across the U.S. Gorilla created a seperate Wholesale login leveraging Magento multi-store capabilities with special price tiers and segmented customer groups.
