Project Overview
Porter's has a strong niche in the photography industry since their first brick and mortar store opened back in 1917. Their channels have since evolved to include online, catalog, direct mail, and wholesale distribution. Porter's looked to Gorilla to improve their online channel while keeping branding consistent. Gorilla developed the site on the feature-rich Magento framework, which allowed them to drive revenue while offering maximum flexibility and control as their online growth trajectory increased.
Project Highlights
Redesign and developed the site on the Magento framework with Mail Order Management (MOM) software integration. Created an intuitive user experience to allow for easy product browsing and showcase of related products and accessories. Retained SEO equity through transition planning and redirects.
Results
- Full creative discovery and brand immersion allowed for cohesive branding in Porter’s multi-channel environment
- Custom Integration with Magento and MOM – Mail Order Manager ERP system.
- Allowed the website to become the nexus of social commerce with social media integrations, contests, and One Week Only deals.
- Successful transition of online marketing campaigns including their SEO, PPC, and email marketing initiatives
