Project Overview
Scrubs123 is the primary retail ecommerce site of Medline Industries, the largest privately-held healthcare products manufacturer and distributor in the U.S. Designed around the Magento Enterprise platform and based on extensive brand discovery and market research, the revamped site captures the company’s commitment to “Professional Look, Individual Style.”
Project Highlights
To better understand customer behavior, Gorilla conducted a thorough discovery process, analyzing Scrubs 123's existing site, user product reviews, and internal market research. Based on this knowledge, the redesigned site ehances the user experience by enabling customers to shop naturally by color, size, pattern or brand. Magento Enterprise allows Scrubs 123 to create custom landing pages, timed promotions, and seasonal campaigns on-demand, with the ability to preview all changes before going live.
Results
- Full creative discovery focusing on customer shopping behavior
- Full site redesign and catalog reorganization
- Wordpress blog integrations enables real-time content updates for SEO
- Integration with Medline University- An educational portal for medical supplies and treatments
- Custom Embroidery Module allows customer to personalize apparel
- SAP and Enterprise Level ERP system Integration
