Project Overview
Shure, a leading manufacturer of audio products and equipment, engaged Gorilla to concept and build a site for the product launch of their new system, Axient. This revolutionary system gives audio professionals unparalleled control over frequency management and guarantees flawless performance on the world's biggest stages.
Project Highlights
To deliver Shure’s vision for the Axient microsite, we created an elegant design-centered interface that was inspired by the actual components in the new Axient product line. This helps mesh the user experience with the product experience and is supplemented with technical, visually-based instructional content. The product site features numerous video demonstrations and educational downloads designed to speed customer adoption of these highly technical products. To reach the largest possible audience, localization was implemented to create country-specific user experiences in select target markets.
Results
- Custom user interface design created within corporate branding guidelines
- Constructed under tight deadlines to meet the official product launch at a global industry event
- Customized Magento platform integration to allow for scalability as Axient's product line and components grow
- Multi-lingual storefronts catering to specific target markets (English, German, French, Spanish, Dutch)
