Project Overview
Thomas Dean & Company is a unique men's apparel brand that embodies the perfect blend of style and sensibility. They wanted to add an ecommerce direct-to-consumer channel to their existing wholesale strategy. Gorilla integrated Magento with an ERP for inventory, order, and accounting management, as well as a fulfillment tool to help manage shipment integration with their warehousing partner. All while keeping the brand's level of sophistication intact with an elegant design suited to their identity.
Project Highlights
Gorilla designed and developed a professional and functional eCommerce solution that allowed the Thomas Dean brand to continue on their high growth trajectory. Magento helped to open a new revenue channel by establishing an additional, consumer facing marketing channel, while simultaneously integrating a store locator module for customers looking for in-store products.
Results
- Full creative discovery and brand immersion
- Gorilla's creative team ensured the site's appearance was in harmony with Thomas Dean and Co.'s brand identity and equity.
- Intuitive catalog searching and filtering, allowing for customers to find products by various attributes.
- Integration with Shipworks, a 3rd party shipping software, and their V2K ERP.
- Implementation of best practice search engine spidering tactics and Search Engine Optimized keywords to place ThomasDeanCo.com ahead of Nordstroms.com and Overstock.com in organic search results.
