A decades-long dedication to painstaking craftsmanship and innovative design has made Sub-Zero / Wolf among the most recognized brands in food preparation and preservation. A favorite among professional chefs, home gourmets and interior designers, Sub-Zero / Wolf sets the standard for high-end appliances against which all other brands are measured.

The Gorilla Connection

To adapt to a changing marketplace, Sub-Zero / Wolf needed to evolve a consumer-focus, while preserving, and even improving, their long-standing b2b sales channels. To accomplish this, Gorilla was engaged throughout the process, providing the tactical support and strategic insight necessary to improve how the brands interact with their diverse customer segments.

Client Needs

  • Articulate online strategy
  • Re-align sales flow for B2C market
  • Adopt consumer focused tone

Leveraged Abilities

  • Front and Back-End Development
  • Interface Design
  • User Experience Design
  • Technology Consulting

Collaborative Environment

As their trusted web development partner, Gorilla undertook numerous steps to make the brands’ vision a reality. For consumers, microsites were created to coincide with the launch of new product lines, while the flagship corporate site was refreshed, so both navigation and content speak more directly to end-users. For channel partners, we architected and developed a competitive lead-generation portal that assesses numerous factors before funneling leads to the dealer or distributor with the best chance of closing the sale. We also implemented a more functional dealer locator that uses geo-locating technology to drive in-store traffic. All of which were put into place to help the luxury brand and multi-channel retailer achieve their ultimate goal: driving sales regardless of source.