OMG The Jeans Store is an emerging New York City fashion retailer built on the concept of selection and service. In launching their initial ecommerce channel, OMG selected Gorilla and Magento Enterprise to recreate the fabric of their in-store style online, and deepen their relationship with their more than 250,000 Facebook fans.

With design in our genes, Gorilla created a site that places products and promotions front and center, immediately engaging the brand-conscious shoppers that OMG targets. We introduced functionality to simplify product filtering and discovery and enable customers to personalize their experience. And to capitalize on their strong Facebook following, Gorilla went beyond the “Like” button to allow registered users to view share and view product wishlists, see what products their friends have tagged and be alerted to their upcoming birthdays.

• Magento Enterprise implementation enhanced by over 40 customizations and extensions
• Product: color swatching, interactive images; “My Fit” and “Custom Sizing” personalizations
• Promotion: segmented price rules; customer rewards management; spend-driven free shipping
• Systems: Wordpress, QuickBooks, Authorize.net, and collaborative RetailPro Integrations