In a nutshell, the new peanut.com went from concept to checkout in less than 4 months. The updated design presents a more playful brand experience coupled with an open look and reconfigured site architecture that never loses focus on the site’s conversion-oriented goals. Build a Gift functionality enhances Magento’s core capabilities, allowing customers to customize orders by size, flavor and tin style. The newly added “Peanut Club” feature enables configurable flavor of the month orders, which provides The Peanut Roaster with an ongoing source of subscription-based revenue. The result is a delicious ecommerce experience that promises to leave peanut.com customers thirsty for more.