The site was designed and built around a responsive design framework, which allows Peter Millar to present “intentional” experiences to customers across devices—desktops, laptops, tablets, smartphones—from within a single website instance. This enables any screen e-commerce, and future-proofs the site for new device types, without the need to build and maintain a separate mobile site or smartphone apps. Visually, our design team undertook a complete overhaul of the site, implementing a refined, sophisticated look that perfectly complements the Peter Millar lifestyle. From the development side, we added color swatching to elegantly present multiple clothing styles. A store locator directs customers to retail channel partners. And Magento integration with their ERP system gives them better control over their business. Post launch, we continue to support the brand through our private cloud hosting and Gorilla Enhanced Managed Services (GEMS).