An innovative concept in children’s retailing, Wonder! is a startup multichannel retailer built around the company’s mission to change how parents shop for, and with, their children. In building the Wonder! ecommerce channel from the ground up to accompany their first  retail store’s Grand Opening, Gorilla produced a shopping experience so inviting, straight-forward and functional, even a child could use it—provided they have their parent’s permission.

From creating the warm design and focused site architecture to crafting an over-arching tagline (Shopping Reimagined. Play Rediscovered. Service Redefined.), Gorilla helped shape the initial online brand experience to compliment the immersive, family-oriented shopping experience Wonder! is creating, within their flagship 130,000 square foot retail location. We built upon native Magento functionality to create a highly customized gift registry that gives Wonder! industry-leading capabilities. We integrated gift card functionality with their ERP system. And along the way, Gorilla assisted Wonder! with guidance for content strategy and SEO best practices, developing features to enable deeper product interactions, and integrating their ecommerce solution with the enterprise systems that are the backbone of their business.

• Front-end and Back-end Magento Enterprise Development
• Microsoft Dynamics ERP integration
• Authorize.net CIM integration (Secure Payment Processing)
• Persistent Shopping Cart Functionality
• Brand-Shaping Design