Challenge

Baileigh Industrial is a rapidly-growing, international manufacturer and distributor of high-quality metalworking machinery and fabrication equipment. Looking to construct an e-commerce site that would enhance their brand and increase overall site conversions, Baileigh partnered with Gorilla to implement a redesigned digital channel on the Magento Enterprise platform.

Approach

To help Baileigh more effectively reach their global audience, we built a fully redesigned and developed B2B e-commerce solution with multi-storefront functionality. This includes international sites for North America, The United Kingdom, and Australia. To allow for smoother transactions, we assembled an Authorize.net CIM payment gateway to enable customers to securely save and reuse credit card information. Utilizing private sales capabilities in Magento, we added dealer login functionality that requires user authentication prior to providing access to exclusive content and sales within the store. Additionally, we implemented MageMonkey and MailChimp email marketing systems with Magento’s integration API. Phase two will include the addition of two new storefronts –Baileigh Industrial Germany and a North American woodworking site. We look forward to continuing to give Baileigh Industrial the tools they need to grow their business.

Outcome

  • Full redesign & re-platform to Magento Enterprise
  • Multi-store functionality; international localization
  • Integrated product video
  • Authorize.net Payment Gateway API; MageMonkey & MailChimp Integrations