Content attracts customers, connects with them, and drives them to convert. Let’s work together to find the best way to tell your story.
Content Strategy at Gorilla
As customer expectations rise, competition for their attention grows exponentially, and SEO loopholes are closed one-by-one, brands need to do more than ever to attract and engage audiences with high quality, relevant information. And there are no shortcuts. That’s where we come in.
Managing the Content Lifecycle
Strategy – Ideation – Creation – Revision – Approval – Publication - Ongoing Updates - Archiving. The content lifecycle is complex. We can help you succeed at every stage.
Content that has Impact
To make a lasting impression, your content needs to inspire, educate, or entertain your customers. We’ll help you amplify (or discover) your brand’s voice in ways that connect with your audience(s) and increase customer engagement.
To attract new customers, your content needs to be found. Without resorting to tricks or gimmicks, we’ll help you improve SEO, and lower SEM costs, organically, while tapping into the word-of-mouth economy to allow your customers to spread your message for you.
Let’s develop, or refine, internal processes and controls and a long-term plan to maintain a sustainable content pipeline that produces results. From developing content marketing plans to streamlining workflows and approvals, we can help you navigate and resolve the thorniest content governance issues.
Content Strategy Services:
- Competitive Content Analysis
- Concept Ideation & Workshops
- Content Archiving Strategy
- Content Development (e.g. copywriting, copyediting, etc.)
- Content Governance Process Creation
- Content Integration/Migration Planning
- Content Workflow Mapping
- Editorial Calendar Creation
- Editorial Style Guides
- In-depth Content Audits & Analysis
- Metadata Creation
- Site Content Inventory