User experience is everything. To us, it’s more than a phase in a project; it’s a philosophy. UX provides the opportunity to delight customers with every interaction.


UX at Gorilla

We design website experiences that are easy to use, engaging, and enjoyable. Experiences that meld information architecture with the creative (visuals), content, and underlying technology. We uncover the seemingly little things that make a big difference in the long run.

This is how we help brands create tangible differentiation and ensure their customers are empowered and happy.

Data Driven, Human-Centered

Sites informed by user research perform best. From reviewing site analytics to interviewing customers and stakeholders, we get at the heart of the data. We also create user personas, so that every decision is made with the primary and secondary audiences in mind. This leads to actionable insights that result in truly targeted, custom user experiences.

Aligning Business and Customer Needs

When every aspect of the site structure and each interaction are designed to help site visitors complete their goals, the benefits to a brand—conversions, repeat shoppers, higher AOV—are many.


Devise, test, and refine. User experience affords brands the ability to quickly and cost-effectively find out what’s working and what isn’t. That’s why iterative rounds of design and client feedback are a part of every site we produce.

UX Services:

  • Sitemaps
  • User Personas
  • Wireframes
  • Focus Groups
  • Ethnographies
  • Card Sorting
  • Usability Testing
  • Prototyping