With the right insights and guidance, a healthier, more profitable ecommerce channel awaits.

Realize an Immediate Impact

Drive increased revenue. Cut costs. Implement more efficient processes. We bring a fresh perspective that complements your internal capabilities, providing you with strategic and tactical resources to dramatically improve your marketing and merchandising channels.

Gorilla Ecommerce Strategy Services

  • Customizable - From needs-based projects to ongoing strategy engagements
  • Tactical – Efficiently assess your goals and constraints, then road map success
  • Execution-Oriented – We make recommendations and help you implement them
  • Progressive - Incrementally expand your ecommerce channel, strategically prove ROI
  • Comprehensive – Incorporates Marketing, Design/UX, and Content Strategy into one offering

Ecommerce Strategy

Marketing & SEO

The key to a sound marketing plan is, well, planning. That all starts with a complete audit of your current marketing efforts, and then, constructing a profile that works. From there, we can help map out future marketing activities, actions, and reports, with milestones and the required resources needed for a more profitable digital channel.

  • Marketing Roadmaps & Planning
  • On-site & Off-site SEO Analysis
  • Email Marketing Strategy
  • SEM/Comparison Shopping Consulting
  • Affiliate Marketing Strategy

Merchandising Strategy

We evaluate how site tools are applied within the ecommerce platform and provide recommendations for better performance across: product types, catalog price rules, shopping cart price rules, customer segment promotions, and product relationships (related products, cross-sells, up-sells). Another important angle is product-level merchandising analysis, where we look at revenue vs. margin vs. volume on a per product basis.

  • Site Optimization
  • Content & Data Quality Management
  • Promotional Strategy
  • Profitability & Market Exposure
  • Product Relationship Analysis

Web Analytics

Who, what, when, where, how. We ask the big questions and look to the data for answers. We are storytellers looking for the clues to conceptualize your ecommerce landscape and identify incremental opportunities for growth. We’re numbers people that look to data-driven user personas to make strategic marketing decisions.

  • Traffic Source Analysis
  • Customer Profiling & Segmentation
  • Google Analytics Optimization
  • A/B Testing
  • RFM Analysis

User Experience

Our design team obsesses over the visual and functional elements of our client's sites. We're focused on adding to the site’s overall value, leading to increased conversions and average order value, while lowering bounce rates.

  • Mobile Optimization
  • Content Strategy & Development
  • Data Driven User Personas
  • Production Design

Performance Reporting

Smart technology investments need to come with a payoff that makes sense for your business. We tailor data models around your specific needs and requirements. We will lend our experience from over a hundred enterprise ecommerce implementations to put the cost/benefit into perspective, so you can gain confidence before moving forward with any ecommerce technology investment.

  • Budgeting Models
  • Demand Forecasting
  • Return On Investment Analysis
  • Total Cost of Ownership

Market Research

It's difficult to drive traffic and revenue if you don't know how you stack up against your competitors. We help you get answers to your biggest business questions and research what it will take to meet your ecommerce goals.

  • Competitive Research
  • Vendor Selection & Management
  • Surveys & Polls
  • Data Mining