Over the past year, there has been a lot of buzz around digital transformation, especially for those in the B2B space. According to McKinsey, digital leaders in manufacturing and distribution report five times higher revenue growth compared to digital laggards. At this point, it’s a no-brainer to begin to accelerate digital transformation, but how do you best prepare your B2B business for this transition?
The digital transformation process is ongoing and requires the entire business to be on board. From enabling the culture to move digital transformation forward, to roadmapping the process, this can serve as a blueprint for B2B digital transformation success.
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