Everyone is currently navigating uncharted territory. There are many strategies and tactics that businesses can implement to get through this challenging time which will set them up for success in the short-term and in the long-term. The future has always been digital, but now the significance of owning your digital channels in order to own your destiny is becoming more pressing.
“Diversify across as many sales channels as possible. Have a strong owned commerce channel that you control end-to-end. We already know that digital impacts every sales channel, so taking control here can alleviate impacts in times of crisis.“
Download Gorilla Group, A Wunderman Thompson Company’s Crisis Response: Quick Wins and Long-term Digital Strategies Report.