Since sharing our first two B2B Benchmarking Research Reports, the ecommerce landscape for manufacturers, wholesalers and distributors has continued to evolve alongside industry trends. Many of those developing trends indicate an increasing industry-wide focus on customer experience-oriented engagements.
In an effort to present updated information, we’ve circled back with the companies researched and featured in our 2015 and 2016 reports to share a fresh look at the trends, best practices and data driving B2B ecommerce in 2017 and beyond. New for this year, we also conducted a supplemental client-side survey of B2B executives. The survey results are presented within an appendix at the end of the report.
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