Since sharing annual B2C Benchmarking Reports for the past two years, the ecommerce market has continued to evolve alongside shifting digital trends and best practices. This Benchmarking Report of data and analysis is intended to inspire and assist retailers looking to build a thriving consumer-facing ecommerce channel that complements in-store and other shopping experiences. A sampling of the data outlined in the report includes:
- An increased focus on integrations with social media, particularly Instagram, which boasts an expanding reach as the platform introduces new add-on features and functionality
- Increasing levels of supplemental, educational content such as buying guides, product videos, and FAQs
- Decreased use of pop-up messaging as Google and other technology providers crack down on the strategy
- A rising number of brands selling on Amazon as the proportion of those selling vs. not selling on the ecommerce giant quickly approaches equilibrium
For insights specifically focused on the B2B market, download the counterpart of our annual benchmarking research.