The global automotive ecommerce industry accounted for $38.7 billion in 2021 and is expected to reach $176.2 billion by 2031, a more than 4x increase. From buying a car online to researching, or purchasing aftermarket parts, digital commerce presents many opportunities for the industry to improve or build out its digital commerce capabilities.
In our Automotive Commerce Owners Manual, we’ve outlined strategies and tactics that leading brands in the industry have used to enhance their digital commerce capabilities and allow the customer to take the wheel. Download our guide and better understand why digital commerce should be an essential part of the omnichannel strategy.
