excerpted from the introduction
Initiating a replatforming project is a serious and complex decision. It’s one that businesses typically only move forward with after experiencing significant issues running or growing their business, and often only after going to great lengths to make an existing system work in ways it was never intended.
Subsequently, embarking on an ecommerce replatforming project is one of the most important IT and Marketing
business decisions a company will make to lay the foundation for future success.
Any replatforming project requires a significant investment of time and resources, as well as a commitment to organizational and operational change. All stakeholders need to fully understand that the resulting platform will impact the business over the course of several years. On a human level, the success or failure of a replatforming project can make or break careers, which is why it’s imperative to do things right from the outset.
Use the form above to download the Ecommerce Replatforming Checklist 3.0 and find vital information on over 60 key areas, from pre-project planning to post-launch promotion.