Insights

Featured Partner: Certona

Each month, Gorilla is showcasing a solutions partner making waves in the ecommerce ecosystem.

A partnership with Gorilla means that we believe in the value their service provides to our clients strongly enough to stake our reputation and our own client relationships on them. Our network of strategic partnerships is comprised of industry leaders; veterans and newcomers alike, committed to delivering high quality, cutting-edge ecommerce solutions.

Certona logo

This month’s featured partner, Certona, increases performance of online and offline channels by providing an integrated suite of real-time omnichannel Personalized Experience Management solutions, powered by the Certona Predictive CloudTM, that enable retailers and brands to personalize virtually every aspect of the customer experience. Certona’s cloud-based personalization platform increases engagement and conversions by leveraging their patented one-to-one behavioral profiling and search & discovery personalization technologies, Big Data insights and predictive analytics to serve up individualized content, offers and product recommendations across web, email, mobile, contact center and in-store.

Certona graphic

Dedicated to forward thinking strategies, the Certona Personalized Experience ManagementTM suite also includes next-generation solutions for personalized search, Smart Segmentation and Smart Discovery, including their innovative, personalized, guided discovery tool, Certona Product Finder & Gift Finder. The easy-to-use Certona Experience ManagerTM provides flexibility to set, test and measure a variety of personalization types within a container, and curate with business rules that align to promotional and merchandising goals, giving brands control over shaping, managing and optimizing every step of the customer journey.

With the highest performing personalization platform in the industry, Certona is trusted by many of the world’s leading retailers across verticals. More than 500 ecommerce sites use Certona’s personalization solutions to drive engagement and revenue for their business. Certona’s commitment to true real-time, data driven personalization that increases conversion an average of 150% and average order value by up to 50%, makes the company a perfect Featured Partner.

For more information about Certona’s personalization solutions, visit their website or email marketing@gorillagroup.com.