B2B ecommerce has come a long way since the launch of this report in 2014. It’s evident that many B2B manufacturers, distributors, and wholesalers have embraced digital change, especially after this strenuous year. We have noticed that the rate of adoption for many key commerce features and functions has plateaued. We believe this creates a new opportunity for B2B brands to leap ahead of their industry peers.
TABLE OF CONTENTS
- Industry Snapshot
- Organizational Data
- Digital Commerce Offerings
- Trending Toward Transparency
- Drive Purchase Through Product
- Connected Customer Care
- Content and the Customer Journey

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