Gorilla Contributes to Forrester Report on Branded Manufacturers

Direct-to-consumer (D2C) marketing is seeing a steady growth among branded manufacturers. As an ecommerce agency that works with numerous brand manufacturers, Gorilla shared some insights into Forrester’s report Q&A: What Branded Manufacturers Need to Know about Digital Commerce Strategies. This report answers frequently asked questions manufactures pose before deciding to implement a D2C strategy.

With consumers more digitally connected than ever before, branded manufacturers are finding it in their best interest to jump on the D2C bandwagon. Not only are there monetary benefits to implementing a direct to consumer strategy, it also opens the door to valuable consumer data and relationships.

Some of the key findings in this report include:

  • D2C isn’t a one-size fits all. There’re many factors that come into play when deciding on an approach to implement a D2C strategy. However, all branded manufacturers should have a digital presence and multiple touch points with their end consumers – even if they decide not to sell to them directly.
  • The advantages of implementing a D2C strategy lie deeper than the bottom line. Other benefits include the ability to build strong customer relationships, having hands-on access to direct consumer data, and the opportunity to test and measure market response firsthand.
  • It is possible to have both a booming D2C ecommerce platform and a healthy relationship with retail partners. The key to avoiding any possible backlash from retail partners is transparency and communicating distinct objectives.

To learn more, see the full report: Q&A: What Branded Manufacturers Need To Know About Digital Commerce Strategies on the Forrester website.
Forrester Consulting