The Atticus Awards and Journal are open exclusively to the more than 100,000 people working at WPP and its agencies, across the globe. They comprise 10 core categories that reflect the span of WPP, ranging from Creativity With Purpose and Brand Experience to Data and Technology-powered Creativity. Now in its 28th year, The Atticus Awards recognizes the best in original thinking in marketing communications on the issues shaping our business, industry, and society.
Gorilla Group is honored to have our report Using Data & AI to Analyze Promotions & Plan For Future Success, written by Angus McLean and Randy Kohl, selected as the winner in the Data category.
We are fortunate to be a part of the WPP global network and look forward to submitting more of our original thought leadership for next year’s Atticus Awards.
“Our approach to content has always been to take on topics that provide practical value to our clients and the industry at large. This deep dive on promotions analysis distills the data science insights that can directly impact brand profitability,” said Randy Kohl, Managing Director of Marketing at Gorilla Group.
See the full list of Atticus Award Winners and download the Atticus Journal.