News

Gorilla Group Wins WPP Data Challenge

We are pleased to announce that Gorilla Group has been named the winners of the WPP Open Data and AI Community Data Challenge for our entry How COVID-19 Paved the Way to Channel Expansion. The objective of the challenge, which encompassed the global WPP network, was to identify an opportunity for growth within a specific industry by exploring data associated with the COVID-19 pandemic and present this through a powerful story.

Entries were judged by the following:

  • The relevance and potency of the data insights
  • The compelling nature of the story you tell with the data
  • The way in which you structure that story
  • Collaborating with colleagues from a non-data discipline

Our submission laid out the ways in which retailers can adapt marketing and sales channels to take advantage of curbside pickup as a result of disrupted consumer behavior.

“We were impressed by the depth of analysis you undertook into the data that informed your succinct and brilliantly executed storytelling.” – Di Mayze Global Head of Data & AI, WPP

“Our team is so pleased to be selected as the winners of this challenge. One thing that I found striking in our research was how profitable curbside pickup initiatives were for companies. With the amount of momentum behind curbside pickup, it will very soon (if not already) be a common customers’ assumption that retailers offer in store pickup options. Any brands without this will begin to feel the pain of inflexibility of their channels. ” – Angus McLean, Data Scientist, Gorilla Group, A Wunderman Thompson Company

We are so proud of everyone involved in this challenge and look forward to joining the judging panel for the next data challenge.

A special shout out to the team who made it possible:

  • Angus McLean – Data Scientist
  • Emma Buchholz – Data Analyst
  • Lauren Ganley – Experience Strategist
  • Alice Xiao – Visual Designer
  • Sarah Luce – Content Strategist

Check out the infographic below and see why a connected commerce ecosystem is more important than ever.