Our work for RXBAR has been recognized with two awards from the Academy of Interactive & Visual Arts (AIVA), through their annual W³ Awards, which honors creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning sites, videos and marketing programs. Judging criteria includes creativity, usability, navigation, functionality, visual design, and ease of use.
RXBAR was named a Gold recipient in the Website Features, Copy & Writing category, and a Silver recipient in the Websites, Food & Beverage category.
Beyond being recognized for strong design and user experience, we were singled out for shaping RXBAR’s brand voice and producing website content that stands out in a very crowded industry.
The whole food protein bar company initially engaged with Gorilla to optimize their direct-to-consumer and direct-to-business digital commerce channel. As the partnership developed, we began discussing brand evolution and future growth, including the company’s plans to continue to invest in ecommerce. The relationship transitioned into a multi-year partnership, including a full replatform and rebuild, along with design, content strategy, managed services and more.
To learn more about our work with RXBAR, review the full case study.