News

Gorilla Wins Two W³ Awards for RXBAR.com

Our work for RXBAR has been recognized with two awards from the Academy of Interactive & Visual Arts (AIVA), through their annual W³ Awards, which honors creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning sites, videos and marketing programs. Judging criteria includes creativity, usability, navigation, functionality, visual design, and ease of use.

RXBAR was named a Gold recipient in the Website Features, Copy & Writing category, and a Silver recipient in the Websites, Food & Beverage category.

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Beyond being recognized for strong design and user experience, we were singled out for shaping RXBAR’s brand voice and producing website content that stands out in a very crowded industry.

The whole food protein bar company initially engaged with Gorilla to optimize their direct-to-consumer and direct-to-business digital commerce channel. As the partnership developed, we began discussing brand evolution and future growth, including the company’s plans to continue to invest in ecommerce. The relationship transitioned into a multi-year partnership, including a full replatform and rebuild, along with design, content strategy, managed services and more.

RXBAR’s effective branding has been featured in numerous industry publications, including Inc. and Forbes, and the company was recently acquired by Kellogg’s for $600 million.

To learn more about our work with RXBAR, review the full case study.