Insights

How Technology is Empowering New Purchasing Behaviors

Wunderman Thompson conducted their Transform event completely virtual this year. Transform is a content collective that brings together a wide array of icons, experts, and practitioners to share thoughts, ideas, and how-tos aimed to spark inspiration and help brands stand out from the crowd. This provides people an opportunity to learn, share, and collaborate with those who are shaping culture, industry, and commerce.

One of the many breakout sessions was centered on “How Technology is Empowering New Purchasing Behaviors”. Adam Organ, Delivery Principal at Gorilla Group, Logan Moore, WPP Global Lead, Adobe, Steven Lane, Sr. Director Marketing, Performance Coatings Group, Sherwin-Williams, and Cleve Gibbon, CTO, Wunderman Thompson NA, share the story of how Sherwin-Williams Performance Coatings Group undertook a significant digital transformation. Sherwin-Williams needed consolidation and scalability within their industrial businesses and needed 7 global business units within the Performance Coatings Group to come together on one, unified platform.

You can learn more about Sherwin-Williams’ journey and how Adobe Experience Manager can benefit your business by watching the recorded session from Transform.

How Technology Is Empowering New Purchasing Behaviours from Wunderman Thompson on Vimeo.