While every ecommerce project aims for the same overarching results—on-time/on-budget launch, deeper customer engagement, better brand positioning, accelerated growth—there is certainly more than one way to get there. While the underlying methodology is subordinate to the creative, design, and technical expertise that go into a project, it certainly can play a role in a project’s outcome.
As we’ve seen a lot of myths and misinformation circulating about project methodologies, we wanted to compile some general information to put this topic in perspective. The result is Selecting the Right Methodology for Your Ecommerce Project. We hope after reading this, you’ll:
- Gain general knowledge of Agile and Waterfall methodologies
- Understand the differences between these two approaches
- Learn how to incorporate elements of each methodology into a project
Remember: Any methodology executed poorly will undoubtedly lead you to a path of failure. Any methodology executed well will lead you to a path of success.
Download Selecting the Right Methodology for Your Ecommerce Project.