Since sharing our original B2B Benchmarking Research Report a year ago, the ecommerce landscape for manufacturers, wholesalers and distributors has continued to evolve alongside industry trends. In an effort to present updated information and compare data year-over-year, we’ve circled back with the companies researched and featured in our 2015 report (as well as several additions based on industry changes) to present a fresh look at the trends, best practices and data driving B2B ecommerce in 2016.
These trends include:
- A shift to more sophisticated platforms
- A rise in importance of relevant content
- An increased focus on ‘Amazon-like’ user experiences
For more insights and best practices, download the second annual Gorilla Group B2B Ecommerce Benchmarking Report.
Looking for even more insights? Contact us for last year's report.