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Lessons from China: What your business can learn from China’s COVID-19 experience

Our parent company, Wunderman Thompson Commerce, partnered with Salesforce to provide us with exclusive research, Lessons From China. This report details what we can learn from China’s COVID-19 experience and actions we should be taking now and in the future to prepare for the “new normal”. Download the report now.

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Excerpt from Lessons from China: What your business can learn from China’s COVID-19 experience.


While China was the first to suffer from the crisis, they were the first to start recovering as well. They were able to reopen in the second half of March, while things were just starting to shut down in North America. Many countries have been looking to China to gather learnings about how their businesses managed severe mobility, delivery, and supply chain impacts. Along with understanding the importance of a strong ecommerce strategy short term and long term.

“With offline commerce severely disrupted by COVID-19, pivoting to digital the way the Chinese retail sector has can be viewed as a short-term necessity. But eight in 10 Chinese businesses also see this push as an opportunity to accelerate digital transformation and build capacity in ecommerce in response to changing consumer behaviors.”

Key lessons that can be learned from China:

  • Embrace digital now
  • Integrate digital and physical channels
  • Leverage new channels
  • Innovate on fulfillment

And much more.

Download Lessons from China: What your business can learn from China’s COVID-19 experience.