Search Engine Optimization (SEO) is a frequently changing practice that is constantly evolving around Google and technical updates. SEO is the effort of making strategic optimizations in an attempt to influence Google to surface your site at a higher position on the search results page. This will in turn bring more traffic to your site with the hopes of increasing conversion rate and engagement. SEO is a practice that is crucial for any brand with an online presence.
There are three parts to Search Engine Optimization: on-page, off-page and technical updates. All three of these parts encompass optimizations made to site content, technical aspects and additional strategies such as link building or cross-channel integration. In an ideal situation, a business would encompass all three parts of SEO in their overall strategy.
At Gorilla Group, we have a team of digital marketing specialists who work to follow the most up-to-date SEO best practices for our clients. We make sure to stay relevant by keeping up with Google’s frequent algorithm changes that affect SEO.
Our team identifies opportunities or areas of improvement for sites to implement changes that can help their ranking position in Google. Actually, implementing these best practices can often take considerable time and resources, which is why we helped to develop an SEO module that can be activated on the Magento 2 platform.
Magento 2 is already comprised of a great selection of features, but we identified an opportunity for enhancement – especially for the search landscape – and subsequently built a Magento-specific SEO module for use on our client’s sites. The module’s features increase the platform’s SEO compatibility. Meaning, optimizations are implemented more efficiently and sites will be more optimized after following all of the module’s best practices. Some of the features can even be automatically populated including: title tags and removal of meta keywords. The module will auto-populate the title to be the product name and brand name. For example: “Product | Brand. ” Some of the features that are included in the module are:
- Identify and populate missing title tags
- Add in meta description for pages missing one
- Add canonical URLs to CMS pages
- Remove meta keywords on all pages
- Add twitter cards
All of the above features play a role in a site’s ranking, and are considered best practices to follow from an SEO perspective. A brand will need to choose to “opt-in” to having the module implemented and can be activated within a matter of minutes by a development team member.
Although the module strongly aids in the optimization of a site, the SEO team should be running crawls to find any gaps between SEO needs and the offerings of the module to ensure full functionality and optimization. With the efforts of both Gorilla’s Magento module and our SEO team, your site will be following Google’s recommended best practices to put it in the best position to succeed.