Excerpted from the original press release.
Chicago, IL - Gorilla Group, an award-winning commerce solutions provider, has released the second annual edition of their B2B Ecommerce Benchmarking Report, featuring analysis of ecommerce channels of dozens of industrial and brand manufacturers, wholesalers and distributors. This is the second year Gorilla has published original research on B2B ecommerce trends and the state of the market through a heuristic survey of relevant merchant websites taken from the 2016 Internet Retailer B2B 300, as well as a sampling of Gorilla Group clients.
The exclusive report, which includes key data points and corresponding analysis, is intended to do more than simply identify best practices for B2B ecommerce. It’s designed so business leaders can quickly uncover potential opportunities to leap ahead of the competition.
Key areas of focus of the report include:
- The shift away from in-house solutions to more sophisticated platforms with prebaked functionality
- A rise in the importance of relevant content paired along with commerce opportunities
- An increased focus on presenting ‘Amazon-like’ user experiences
In presenting this data, Gorilla hopes to give leaders on both sides of the aisle additional insight that will not only help them identify and implement best practices, but also shine a light on areas where they can create competitive advantage.
“Since sharing our original research a year ago, the B2B ecommerce space has continued to evolve and grow alongside industry trends. We saw a need to present a fresh look at the trends and data, and inform the commerce community on existing business opportunities and challenges in the market,” said Brian Grady, CEO of Gorilla Group. “As part of our evolution as a commerce solutions provider, we strive to provide business leaders with innovative ideas and data to inform decisions and strategy. This benchmarking research includes analysis of data points intended to help business owners enhance their brand, expand operations, and transform the way they do business.”