From the 2019 Future Shopper Report:
Where do you go for inspiration for purchases?
When it comes to discovering new products, shopping ideas, and recommendations, consumers have no channel preference.
The responses confirm what many of us in the industry have been saying for some time: brands and retailers need to take an omnichannel approach to consumer engagement. To connect with today’s consumers, they need to deliver the right content, in the right context, regardless of channel.