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Future Shopper Report 2019

We worked with our parent company Wunderman Thompson Commerce to survey 15,000 U.S. and global consumers to document their ecommerce preferences and shopping habits. The result is the Future Shopper Report 2019. Packed with hundreds of data points across key consumer demographics, with related analysis on ecommerce trends and opportunities, the Future Shopper Report will be a valuable resource for any retail pro or brand manufacturer that’s selling direct.


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From the 2019 Future Shopper Report:

Where do you go for inspiration for purchases?

When it comes to discovering new products, shopping ideas, and recommendations, consumers have no channel preference.

The responses confirm what many of us in the industry have been saying for some time: brands and retailers need to take an omnichannel approach to consumer engagement. To connect with today’s consumers, they need to deliver the right content, in the right context, regardless of channel.

Future Shopper Report Product Discovery Stat

Future Shopper 2019 Report