INSIGHTS

PERSONALIZING THE B2B COMMERCE EXPERIENCE

Gorilla Group

B2B buyers are expecting B2C-like experiences now more than ever before. Vendors are behind the curve and tend to spend less time focusing on the overall customer experience. Gorilla Group and Sitecore have teamed up to explore how B2B expectations are changing and how personalization is a great first step to giving B2B buyers what they want. Keep an eye out for our full ebook on Personalizing The B2B Commerce Experience.
 

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