INSIGHTS

Personalizing The B2B Commerce Experience

WTC&T

B2B buyers are expecting B2C-like experiences now more than ever before. Vendors are behind the curve and tend to spend less time focusing on the overall customer experience. Wunderman Thompson Commerce & Technology and Sitecore have teamed up to explore how B2B expectations are changing and how personalization is a great first step to giving B2B buyers what they want. Download our full ebook on Personalizing The B2B Commerce Experience.
 

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