Insights

PODCAST: Building a Commerce Experience Agency

Bloomreach has started a podcast series called The State of Commerce Experience, which features discussions with commerce industry experts and thought-leaders from around the world. Hosted by Brian Walker, CSO at Bloomreach, the podcast focuses on how quickly digital commerce evolves, industry trends, and how B2B and B2C companies can differentiate themselves.

Gorilla Group’s CEO, Brian Grady, had the opportunity to be a guest on episode 8 of The State of Commerce Experience. Grady acquired Gorilla in 2008 when it was just a small Chicago-based development shop and has been able to transform the business into one of the fastest-growing commerce experience agencies. Walker and Grady discuss a range of pressing topics in digital commerce today.

Some key topics from the podcast are:

  • How COVID-19 has accelerated B2B commerce and what this means for the industry
  • The changing nature of the roles in B2B
  • What B2B customers want in the digital commerce experience beyond the transaction
  • How the role of the consultancy is evolving

Listen to the quick-hitting 30-minute podcast to learn more about navigating the digital economy.