Digital healthcare and insurance services is a largely untapped market with significant opportunities for growth. The market itself is about five times larger than that of B2C ecommerce, and is expected to reach $32 billion by 2021, according to financial services firm Goldman Sachs. However, with that opportunity comes significant challenges.
The healthcare industry is notoriously fragmented and heavily regulated, and the slow-to-evolve nature of the market can hinder digital progress. In addition, over the past several years, insurance requirements, deadlines, and processes have shifted with the political winds, and consumers and healthcare providers alike have a number of open questions about enrollment processes and timeframes that, to date, have not been clearly addressed. It’s likely that making sense of this increasing market complexity will be a significant undertaking for providers for years to come.
There are a number of key challenges, and opportunities, that health insurance providers will face as they build out and enhance digital channels. In this whitepaper, we’ll focus on the following ideas:
+ How Simplifying your Digital Member Experience can Increase Group Size
+ How Leveraging Data can Enable your Members with Personalized Self-Service