Insights

WPP COMMERCE 2021: SHIFTING CONSUMER EXPECTATIONS IN THE “NEW” NORMAL

Last month WPP held their Commerce Conference 2021 virtually. This event brings together the world’s leading industry, marketing, and media experts for an exclusive, two-day immersive exploration of the future of retail. Gorilla Group had the opportunity to participate in a partner workshop around shifting consumer expectations in the “new” normal.

Gorilla Group’s Head of Marketing, Randy Kohl, and Watson’s Vice President of Marketing, Chris Strong, sit down and talk about the changes this midwest home furnishing retailer has had to endure since the start of COVID. Learn more about how Watson’s embraced having to pivot during unfamiliar circumstances and how they worked to accelerate digital transformation in a way that worked for both their business and their customers.