Insights

WUNDERMAN THOMPSON TRANSFORM: DEMYSTIFYING B2B COMMERCE
Gorilla Group

With Ryan Noel, Chief Growth Officer at Gorilla Group, and Sunny Mallavarapu, Head of Digital Transformation at Bosch.

Our parent company, Wunderman Thompson, held their third annual Transform event. The theme was “Retail Futures” and explored how commerce can power the customer experience to help brands succeed on the road to recovery. This event brought together Wunderman Thompson experts and 100 of the world’s biggest retailers to help reveal how new approaches to commerce can fuel business transformation for companies both big and small.

One of the live sessions focused on “Demystifying B2B Commerce”. Ryan Noel, Chief Growth Officer at Gorilla Group, and Sunny Mallavarapu, Head of Digital Transformation at Bosch, break down the many misconceptions about how to best succeed when it comes to B2B Commerce, providing insight into how a global organization like Bosch has been able to drive digital transformation and strategy.

You can learn more about the latest trends shaping B2B buying behaviors and look at what platforms, products, and processes companies can embrace to better future-proof their businesses by watching the recorded session from Transform 21.