Agri Beef Co. began in 1968 as a family-owned ranching business and has since evolved into a full service producer and distributor of all-natural, sustainable ranch-to-table beef and pork products.Agri Beef approached Gorilla looking to devise a strategy to elevate and integrate the online shopping experiences for two of their premier brands, Snake River Farms and Double R Ranch, and migrate to a scalable ecommerce platform, in order to meet customer needs and boost their direct-to-consumer channel.
A primary need was incorporating each brand’s unique qualities into a unified experience. We achieved this by allowing their American Kobe beef, Kurobuta pork, and Northwest-sourced beef products to live side-by-side, while still preserving the essence of each brand, within a refined experience that’s reminiscent of America’s finest contemporary steakhouses.
The experience was further enhanced by integrating content and commerce to tell their rich brand story, sustainable business practices, and showcase their unequaled expertise in the field through preparation guides, quick tips, recipes, and instructional videos. This was packaged within a responsive design framework to allow anytime, anywhere customer interaction and ordering.
To further empower customers and put them in control of the shopping process, we implemented tiered pricing to incent larger orders, added flat-rate shipping to bring transparency to every purchase, and allowed customers to select their preferred delivery date. “Back stage” we rounded out their ecommerce ecosystem by integrating a range of systems and tools with Magento Enterprise to allow the business to function more efficiently and responsively.
Post-launch, SnakeRiverFarms.com is hosted on Gorilla’s dedicated cloud environment and is proactively supported by our Managed Services, with future enhancements already underway.
The new site delivers on its promise to customers to make shopping more convenient, and positions the brand for future growth. The site was also named an Official Honoree at the 19th Annual Webby Awards.
Key integrations include:
- Live Chat
- Avalara AvaTax
- Loop Commerce Perfect Gifting
Our new site is beautiful. More importantly, the early metrics we’re seeing are showing positive improvements across all KPI’s including SEO performance, conversion
rates and average order values.
— Shane Vaughan, President Ecommerce, Agribeef