Challenge

With local operations in over 50 countries spanning 6 continents, Brightstar is the world’s largest specialized wireless distributor and a leading global services company to the wireless industry. With a need to expand their digital reach and clearly tell their brand story, Brightstar called on Gorilla to design and develop their new flagship corporate site.

Approach

We worked consultatively with Brightstar, interviewing dozens of stakeholders across business divisions and locations, to generate a clear picture of the primary and underlying needs for the new site. We then collaborated to map out both a newly imagined information architecture, as well as page-specific content elements. This led to a phased approach to content integration, providing the ability to broaden site content as new assets become available and to “turn on” new site sections as needed. We then provided copyediting for the entire site to ensure messaging impact and accuracy. From a design perspective, we implemented a clean, modern look and elegant navigation that’s reflective of the forward-thinking Brightstar brand.

Outcome

  • Complete site redesign and updated user interface
  • Scalable site architecture
  • Content Strategy roadmapping
  • Expression Engine CMS development