FAMILY VIDEO

REPLATFORMING + ADDING OMNICHANNEL & MULTI-BRAND CAPABILITIES FOR FAMILY VIDEO.
  • MAGENTO 2

  • Product Information Management

  • Customer Experience Strategy

  • Connected Experiences

  • Sales Enablement

THE OPPORTUNITY

In the era of streaming and on-demand entertainment, the largest video rental chain in the United States needed to future-proof their business and investments.

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Using Magento 2, Gorilla Group partnered with Family Video to create a dual-site strategy. This included a public-facing storefront that optimized the user experience with rich visuals, omnichannel capabilities, and an architecture for future multi-brand use. It also included a private retail site for employees to monitor and manage inventory. 

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The project included scrubbing and importing data spanning 100,000 film titles. Now, the company’s error-free product catalog has made their website the ultimate destination for all motion pictures. 

THE RESULTS
The savings associated with maintaining the legacy platform can now be allocated to Family Video’s other initiatives. With their flexible platform, parent company Highland Ventures is driving new revenue by scaling brands and businesses, including Family Video, on a single ecommerce platform.
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