Product Information Management
Customer Experience Strategy
In the era of streaming and on-demand entertainment, the largest video rental chain in the United States needed to future-proof their business and investments.
Using Magento 2, Gorilla Group partnered with Family Video to create a dual-site strategy. This included a public-facing storefront that optimized the user experience with rich visuals, omnichannel capabilities, and an architecture for future multi-brand use. It also included a private retail site for employees to monitor and manage inventory.
The project included scrubbing and importing data spanning 100,000 film titles. Now, the company’s error-free product catalog has made their website the ultimate destination for all motion pictures.