Since 1860, Frette has supplied elegant, handcrafted linens to the finest homes and hotels in the world, building an impeccable reputation that is synonymous with quality and style.


With a desire to reposition their ecommerce channel among the elite European luxury brands, while creating a richer customer shopping experience, Frette turned to Gorilla to weave a multifaceted solution that brings together an enhanced user experience and design concept with added ecommerce capabilities.


To present the full depth of Frette style to long-time customers and those experiencing the brand for the first time, Gorilla implemented a design that captures the company’s extensive 150 year history while showcasing its modern, forward-looking aesthetic. This extends from the beautiful full-page bleeds on the home page to interactive product detail pages that faithfully represent every detail of the intricate patterns and luxurious fabrics that are the signature of the Frette product line.

Behind the scenes, the solution retains key elements from their previous site, such as grouped configurable products, which have been refined and made more user-friendly through functional Magento enhancements. Also invisible to site users, but critical to their overall experience, Gorilla back-end developers delivered an CIM integration, which allows Frette to easily manage payments for repeat customers, securely storing their payment information while maintaining full PCI compliance.


  • Inspired design that redefines the luxury space
  • Functionally enhanced Magento Enterprise implementation
  • Celerant ERP Integration (multi-channel retailing POS, Inventory, Warehouse management)
  • (CIM) Integration through Magento enables secure, repeat payments
  • Alavara AvaTax sales tax integration

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