GROWING COMMUNITY + REVENUE FOR LUXURY COFFEE BRAND.
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Content Strategy & Execution
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Search Engine Optimization
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UX & Visual Design
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Platform Delivery
THE OPPORTUNITY
Expand brick-and-mortar retail experience with digital presence to drive brand loyalty + grow direct-to-consumer sales.
With retail locations across the U.S., Intelligentsia was the first of their kind to adopt direct trade practices that removed barriers and empowered suppliers. With the majority of sales coming from physical retail locations, the premium specialty coffee brand needed a digital presence that effectively conveyed its innovative business model and unique brand story.
Intelligentsia partnered with Wunderman Thompson Commerce & Technology to expand market presence, drive revenue, and grow direct-to-consumer sales, while boosting brand loyalty and repeat purchases.
Catering to their direct consumers’ unique needs while still servicing and growing the strong wholesale base meant migrating digital assets from a custom-built solution to a responsive ecommerce instance. This included reimagining the site experience via improved browsing and enriched, high-quality content.
From traditional retail customers to passionate brand ambassadors, we helped create an experience that provided ample educational opportunities to inform and guide purchases. Engagement was inspired with rich content and tools to explain coffee nuances and clarify the product and production differentiators that make Intelligentsia unique.
