Inspiring backpackers through rich brand experiences + product storytelling.
THE OPPORTUNITY
Showcase Jetboil’s newest product and highlight the brand experience through connected storytelling and enriched, high-quality visual and written content.


As an industry leader in backpacking stoves and camping systems, Jetboil partnered with Gorilla Group to develop a launch campaign for its new Stash stove that would be as transformative as the product itself.
In the absence of one of its biggest product launch forums — trade shows — the company needed a creative edge in its marketing tactics in order to reach the largest possible audience.









Facebook Live views
5.4K
Launch Day Email CTR over YTD average
+241%
Media impressions
2.2M
New Social Followers
+375
New Email Subscribers
771
