JINS omnichannel ecommerce

Challenge

Disrupting the vision care industry since 2001, JINS is Japan’s largest eyewear company by volume, specializing in marrying fashion with functionality to create custom, affordable, fashion-forward glasses. Seeking to make a splash as they expanded into North America, JINS partnered with us to help shape an omnichannel commerce strategy that included devising and implementing a digital commerce solution extending from traditional ecommerce channels through to the in-store experience.

Approach

Knowing that JINS is as much a technology company as a fashion eyewear brand, we placed equal focus on architecting a tightly integrated, scalable ecommerce solution and creating a delightful, functional digital experience for the brand’s sophisticated, fashionable, and digital-savvy audience.

The clean, product-centric design speaks to the efficiency and ease of doing business with JINS, while leading to a responsive site that performs exceptionally well across device types. We selectively added unexpected interactions to create “micro moments” that help differentiate the brand. This was supplemented with practical functionality, like the ability to filter frames by face shape, and to set aside frames while browsing for further inspection, similar to in-store shopping.

As part of their U.S. launch, JINS opened a flagship retail location in San Francisco, featuring a manufacturing robot named KANNA that can analyze prescription and frame information and produce a new pair of glasses in fewer than 30 minutes. To complement the state-of-the-art store, we built a tablet-based app, leveraging the Magento Enterprise platform used for the online store. The app allows store associates to present endless aisle shopping, as well as serve a point-of-sale tool for customer checkout. Regardless of how glasses are purchased, customers can select delivery or in-store pickup.

Purchasing eyewear online brings with it HIPAA compliance issues and, understandably, customer privacy concerns. We solved for that by implementing SSL data encryption for all personal and prescription information. We further simplified back-office functionality through Microsoft Dynamics CRM integration, and built a prescription verification workflow to match the brand’s emphasis on fast turnaround.

Outcome

The new site and in-store app have delivered on their promise of providing a highly functional, easy-to-use shopping experience that provides continuous engagement and builds brand identity. The site and app are both supported by our post-launch Managed Services team with Phase 2 initiatives in progress, including exciting new features, and additional international expansion.

Key Integrations:

  • Shipworks
  • Chase Paymentech
  • Avalara